It's no surprise Unbounce is near the top of this list -- they've actually written the book on creating high-converting landing pages. Although there are lots of amazing things about this landing page, the two that I absolutely love are: 1) The directional cue from the supporting images to the CTA button, and 2) the detailed -- but well packaged -- information below the form. 

The first helps direct attention to the goal of the page -- for you to fill out the form -- in a way that's unobtrusive. The second gives this page an SEO boost (search engines will have more content to crawl) and assuages any worry from folks who need to know more about a piece of content before handing over their information, all while not distracting people from the form. 

It's no surprise Unbounce is near the top of this list -- they've actually written the book on creating high-converting landing pages. Although there are lots of amazing things about this landing page, the two that I absolutely love are: 1) The directional cue from the supporting images to the CTA button, and 2) the detailed -- but well packaged -- information below the form. 

The first helps direct attention to the goal of the page -- for you to fill out the form -- in a way that's unobtrusive. The second gives this page an SEO boost (search engines will have more content to crawl) and assuages any worry from folks who need to know more about a piece of content before handing over their information, all while not distracting people from the form.